Conceptualize a brand and create a package that expresses brand ideals and good design elements.
I put together a naming and experience map to identify what direction I wanted to go with the brand. After settling on a direction, I sketched out some logo ideas and started to decide on layouts and dielines.
For the logo, I experimented with hand-inked lettering to emphasize an analog, rustic aesthetic.
I adapted a dieline from a packaging company to the correct size, and experimented with different materials.
The final packaging reflects the ideals of the brand— a sustainable tea company for younger consumers. The design is able to be adapted across different tea offerings, and uses sustainable packaging materials.
© Jake Gombis 2018