Branding

Packaging Design— 

NICE Tea

NICE tea image 2

Process

Brief

Conceptualize a brand and create a package that expresses brand ideals and good design elements.

 

Ideation and Form-Building

I put together a naming and experience map to identify what direction I wanted to go with the brand. After settling on a direction, I sketched out some logo ideas and started to decide on layouts and dielines.

Packaging Sketches 1

For the logo, I experimented with hand-inked lettering to emphasize an analog, rustic aesthetic.

Packaging Sketches 3

Dieline Exploration

I adapted a dieline from a packaging company to the correct size, and experimented with different materials. 

5-8oz_BagTemplate barebones_web
Artwork on Template (Lydian preserved)-02_web
Artwork on Template (Lydian preserved)-03_web
Artwork on Template (Lydian Outlined)_web
Packaging Sketches 2

Final

NICE Tea Packaging

The final packaging reflects the ideals of the brand— a sustainable tea company for younger consumers. The design is able to be adapted across different tea offerings, and uses sustainable packaging materials. 

NICE tea image 2
NICE tea image 4
NICE tea image 1
NICE tea image 3

© Jake Gombis 2018