Conceptualize a brand and create assets for a product design conference, including Brand Guidelines, a Conference Guidebook, Nametags, and miscellaneous merch.
I put together a naming and experience map to identify what kind of feeling I wanted to evoke from the brand. From there, I refined the word map to the what specific language to use would be.
The Mission Statement I landed on was: "To inform and inspire sustainable solutions in product design, architecture, and interiors". Later in the process, I removed architecture and interiors as elements of the conference.
At first, I was centered around the visual form of the "G" in Galvanize. I hadn't fully figured out the story I was telling with the brand, and I was heading down a path of visual ambiguity. After I found the story I wanted to tell, I built a logo that expresses bold ideals of urgency, motion, and the geometric language of product design.
After writing copy and gathering images, I laid the groundwork for the Conference Booklet. The problem the booklet solves is a matter of narrative— the booklet needs to connect the audience with the narrative in a way that is clear, cohesive, and familiar.
This problem is solved with a booklet that is cohesive with the brand, easy to use, and doesn't stray outside the Galvanize story.
I started putting together a motion-based promo video for the conference— I began storyboarding, and moved it into After Effects once the timing and assets were figured out.
The final motion graphic introduces the mission and aesthetics of the conference, and would live online, or as a projection in an exhibition space.
Designing an exhibition space for Galvanize Conference was an exercise in problem solving.
How can a space be informative, exciting, and serve as a jumping-off point for the conference?
I began sketching floorplans based on the Seattle Conference Space, modelled it into a maquette, and brought the ideas into Sketchup. The bones of the exhibit are influenced by Frank Lloyd Wright's use of compression and release in architecture— The small opening to the exhibit space pushes visitors into a more introspective mode, where they'll be more receptive to exploring the information in the space.
I designed a large interactive element to be incorporated into the exhibit.
The goal of the exhibit was to inform visitors about the history, evolution, and impact of product design— the large screen allows visitors to explore this in a geographic and categorical context.
© Jake Gombis 2018